I understand the demands of the Internet-driven news cycle, and the fact that even the most careful writers make typos (no doubt Muphry’s law will assure that I miss one here), and the fact that even the most careful proofers and copyeditors miss mistakes, but this piece from The Atlantic Wire was so riddled with basic proofing errors, beginning with the opening sentence—
—that I actually stopped reading it. The Atlantic is a major national print/web publication, but for a reader like me, a piece this error-ridden (along with, if you ask me, the creeping Huffingtonpostification of its online presence) detracts from the magazine’s credibility. The message I read is that a concern for quality is a luxury that bears too high a cost in the “information wants to be free” era. There is a point, however, when that approach begins to sabotage your brand. Do I trust the reliability of the reporting, the editing, the oversight, or do I start to regard The Atlantic as just another link-baiting, list-loving casualty of the economics of page views uber alles?