OED WOTD is reify, one of those words that for some reason I can never remember the meaning of. I want it to mean something like “venerate” or “make sacred,” and it would be related to values and ideals.

Maybe if it were “realify” I could remember that it actually means “To make (something abstract) more concrete or real; to regard or treat (an idea, concept, etc.) as if having material existence.” Which is sort of the opposite of what I want it to mean.

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