The main principles of design—in books, appliances, cars, clothing, everything—are:

1. Your product must be bold and eye-catching and conspicuously different from everyone else’s, but

2. Not too much!

Which is why the covers of most contemporary books all look disturbingly the same, as if inbred.

Tim Kreider, “The Decline and Fall of the Book Cover,” in The New Yorker

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