Best home page story of the year

Briefly, this morning, this was the Chicago Tribune‘s home page:

Screen shot 2013-07-30 at 9.33.11 PM

Gizmodo ran a story about it, receiving this reply from social media editor Scott Kleinberg at the Tribune:

Screen shot 2013-07-30 at 9.38.44 PM

A number of reader responses ran in this vein:

Screen shot 2013-07-30 at 9.39.07 PM

This, however, was my favorite reader response of all:

Screen shot 2013-07-30 at 9.40.19 PM

Gizmodo later ran a follow-up story and Q&A  (“When did you first notice that there was an unsanctioned cat on your homepage?“) with Tribune Social Media and SEO Manager Amy Guth to ask the pressing question on everyone’s mind: who’s the kitten?


2 thoughts on “Best home page story of the year

    • Gizmodo in fact asked that:

      Q: Why test test test instead of, say lorem ipsum or bacon ipsum or some other kind of ipsum?

      AG: In this case, it was about speed; you know how it is— if you are testing many things at once or testing something quickly, it’s sometimes easier to just go “jsdhfksdjhfkasdhfk” or type out “test, test” and then copy/paste than it is to grab and re-grab ipsum text.

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