sure signs of the apocalypse

Last month, as an exercise in outside-the-box advertising in conjunction with their corporate sponsor Pepsi Next, BuzzFeed launched something called the ListiClock, a Web page that displays a flip clock with a BuzzFeed listicle for every hour, minute, and second of the day.

“10 Paragraphs About Lists You Need in Your Life Right Now” by Mark O’Connell in The New Yorker

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