NBC flies in a rotating crew of some 15 baristas from Starbucks coffee shops in Russia, sets them up with accommodations in Sochi, and pays their regular wages. As with past Games, Starbucks has gladly cooperated with the effort.
All told, the barista battalion is larger than the Sochi Olympic teams of some 57 countries.
I think that from now on I’ll just hand this piece out at the start of my editing classes:
I must also caution you from the outset that this course is appallingly, unrelievedly dull. A student from a previous term complained in the course evaluation that “he just did the same thing over and over day after day.” Exactly. So will you. Editing is done word by word, phrase by phrase, sentence by sentence, paragraph by paragraph, and we will go over texts in class, word by word, phrase by phrase, sentence by sentence, and paragraph by paragraph. No one will hear you scream.
I’m going to turn my back for a minute so that anyone who wants to bolt can escape.
From The Guardian, an explanation of “crash blossom,” the delightful term for ambiguous headlines:
The term “crash blossoms” comes from a headline in Japan Today: “Violinist linked to JAL crash blossoms”. You had to read the story to decipher it: her father had died in the crash, but her career was blossoming.
“Any print or online publication that merits your attention will struggle to produce verified, edited prose, factually sound and as clear as an editor can make it with the tools and time available. It will acknowledge and correct errors. It will be skeptical. It will attempt to look before it leaps. It will value editing, because editing is one of the means by which a publication attempts not to waste your time.”
“…my perception of these entrepreneurial people began to blur to the point where they converged, all of them, into one breezily self-assured dude with a cordless head mike and an overinvestment in the concept of disruption.”