E-mail. Email. The Internet. The internet. World Wide Web. The Web. The web. So today I was proofing a document, and it included the term Wi Fi, and I thought that capitalizing the W and the F was counter to the general trend towards lower-casing and closing up these tech terms. So I went looking or an explanation, and this is what I found:
(1) Wi-Fi (note the hyphen) isn’t short for anything. Not “wireless fidelity” and not nothing else neither, because,
(2) It’s a made-up proprietary name created by a branding company.
Via BoingBoing: “Phil Belanger, a founding member of the Wi-Fi Alliance who presided over the selection of the name ‘Wi-Fi’ writes:”
We (the founding members of the Wireless Ethernet Compatibility Alliance, (now called the Wi-Fi Alliance) hired Interbrand to come up with the name and logo that we could use for our interoperability seal and marketing efforts. We needed something that was a little catchier than “IEEE 802.11b Direct Sequence”.